Lime Crime

Lime crime is one of the cosmetic homes that offers vegan and cruelty free products without sacrificing catchy colors and unique packaging of its kind.

Who founded Lime crime?

Lime crime was conceived and founded by Doe Deere, a Russian girl who grew up in the US thinking about make-up not as a product of beauty routine, but as a real lifestyle. Self-proclaimed Regina Unicorn, has changed over time the idea of ​​cosmetics, making them eye-catching, colorful and fun. By the time it has captured the attention of millions of people around the world, thanks to the vegan and crulety free policy it uses for its lines.

Born two weeks before Halloween 2008, Lime Crime Makeup was the attempt to find cosmetics to match her colorful and eccentric look. In fact, Doe Deere has a retro, particular look and is a real icon of style all over the world. He was born as a designer of clothes, then devoted himself to the world of make-up tutorialist, fashion blogger and singer.

Real success came in 2009, with the birth of unicorn lipsticks, the brand’s top brand product. Not only have they provoked scintillating  packaging, but also the eccentric colors of lipsticks. What distinguishes a lipstick from others is the design of a holographic unicorn with small sparkling stars imprinted on the box. Lipsticks do not stop at the red or bordeaux classic, but propose to the world of beauty colors considered “special” like banana yellow, mint green, black, blue and orange!

Further success occurred in 2012, when the laced lips were born, an irresistible product launched and made known by the fashion of the moment.
Doe Deere is also committed to promoting the idea of ​​cruelty free and vegan cosmetics to entice other entrepreneurs to go their way and to offer “healthy” cosmetic clients who do not “hurt” anyone.

The brand’s mission is to revolutionize the makeup by allowing everyone to express themselves with colors and get out of the way without feeling out of place.

Lime Peaks: PETA and Leaping Bunny certified products

Lime Crime likes animals and abolishes cruelty against them. For this reason, all products are not tested on animals and are 100% vegan. To confirm this policy are the two major certification bodies of the PETA and Leaping Bunny sector.

In particular, the cosmetic home states that:

  • The makeup is devoid of ingredients or animal by-products such as beeswax, lanolin, whey and carmina;
  • All cosmetics are 100% cruelty free.

But the company does not only engage in animal protection by adopting cruelty free and vegan certification. In fact, Lime Crime employees are actively fighting for the adoption of animals in need of affection and a home to live in. The company is listed on the official list of PETA free of charge and freely online.