Hello! My name is Serena, I’m an Italian Makeup Artist and i love animals.
I have always taken care for pets that I had.
Ever since I graduated as a beautician in 2001, I thought that cosmetics should be made by replacing animal barbarians with laboratory tests. What is perfectly feasible.
For some time, I have come up with the decision to create an online shop that deals only with special cared products according to my vision, Cruelty Free products.
Along with me, other people will follow in this mission, people who marry this philosophy of a beautiful world without cruelty to animals.
The toughest part of this work is the search for suppliers of these products.
It is not as simple as it seems, because both EU legislation on this subject and some private certification are not enough to ensure the certainty of a Cruelty Free product.